I have an idea that could save them $4 million: just get rid of the comments.
talking about the odd news
that Mozilla is developing a $4 million comment platform for The New York Times and Washington Post. (via parislemon
Gramercy Park yesterday afternoon. You were wearing a scarf, a T-shirt, thick-rimmed glasses, and cowboy boots. I think that if we met I would find you insufferable.
So it is widely believed that the recent ascendancy of “so” began in Silicon Valley. The journalist Michael Lewis picked it up when researching his 1999 book “The New New Thing”: “When a computer programmer answers a question,” he wrote, “he often begins with the word ‘so.’ ” Microsoft employees have long argued that the “so” boom began with them.
In the software world, it was a tic that made sense. In immigrant-filled technology firms, it democratized talk by replacing a world of possible transitions with a catchall. And “so” suggested a kind of thinking that appealed to problem-solving software types: conversation as a logical, unidirectional process — if this, then that.
Follow My Logic? A Connective Word Takes the Lead via The New York Times
I have not done an analysis of my writing, but I am sure I have often used the word “so” to launch sentences. So it is interesting to note that its usage in the common vernacular grew out of the tech industry.
So, the first time I heard this usage I was so struck by its oddness I have never forgotten it. 1999. A sales guy from something called Blue Pumpkin used in answering every question asked at his pitch to the Intermedia Communications purchasing group (consisting largely of retired Jersey phone guys who’d retired to Tampa and decided to get jobs).
I don’t know if Blue Pumpkin is still around. Intermedia bought Digex then both imploded, I think, in the roller coaster world of CLECs and fiber. Somehow I avoided ever learning what DSLAM stands for.
So: it’s all about reframing.
I’d heard this tic in use for years before I really got it.
I was working with a super-smart woman who was a natural at client relations. And, regardless of how direct or obvious or “Yes or No” any question posed to her might be, she always chose to begin her response in the same way:
In a nut, Karl Van Hœt, like so many others, knows that “So” is the most efficient way to say what you want to say in a way that brilliantly turbos you one or more levels above the actual context of the actual conversation.
Essentially, “So…” is the universal shorthand for, “I’ve given this a lot more thought than you have and will now proceed to refocus the conversation in a way that interests me and highlights my personal file card on this particular topic.”
Yes. This is a thing I’ve done for years without thinking about why.
In 1983 the most common fear among adults was that their computers were going to grow faces and take charge of them. Seductively. AND THAT IS EXACTLY WHAT HAPPENED.
iOS 6 vs iOS 7
I know there’s been a lot of hate going around for the new icons, but I really think nearly all of them are significantly better.
tl;dr: at least one insurance company is sleazy (surprise!)
From the linked article:
"On most platforms an application simply asks for a connection to an Internet resource and the OS handles the specifics of determining which route to take to get there. On a BlackBerry however, there are six possible methods of creating an HTTP or socket connection, each of which serve different ends and may or may not be available on a given device. The developer chooses a connection type by appending a connection string which identifies the type to the end of the desired URL. It is the responsibility of the developer to determine which method to use and append the correct string. As a result, the developer is faced with the problem of writing code which figures this out in a way which will work on every device their app is targeting."